Built by Sales Engineers Who Were Tired of Chatbots
Chatbots improvise. Sales pipelines don't. Sellatrix was built on a simple premise: every customer message deserves a deterministic, auditable response — not an LLM guess.
Make WhatsApp the Most Reliable Sales Channel You Have
Most businesses treat WhatsApp as a chat channel. Sellatrix treats it as a sales operating system — with the same reliability, auditability, and structure you'd expect from enterprise software.
Determinism First
The LLM is a semantic tool, not an orchestrator. Sellatrix invokes the model only for intent classification and reply generation — everything else (routing, tool selection, confirmation gates) is deterministic code.
Auditable by Design
Every message travels a fixed 9-step pipeline. You can replay any conversation step by step and know exactly why each decision was made.
No Improvisation
Guards check state before any tool is called. A customer in handoff never gets a bot reply. An unconfirmed order is never placed.
Bring Your Own Model
Sellatrix is LLM-agnostic. Configure OpenAI, Gemini, or Groq per branch. The pipeline doesn't care which model you use.
Built by People Who Ship
A small team with deep roots in sales automation, API design, and distributed systems.
Bassam Al-Mahdy
Founder & CEO
Full-stack engineer and sales technologist. Built Sellatrix after watching too many sales teams lose deals to slow, inconsistent WhatsApp follow-up.
Shehab Moharm
Marketing Advisor
CEO of a marketing agency and the strategic mind behind Sellatrix's positioning. Shaped the product concept and go-to-market from day one.
Built on Code, Not Claims
Every feature claimed on this site is documented in running code. The 9-step pipeline, the 7 tools, the per-tenant LLM config — they all exist in the codebase, not on a roadmap.
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