Every Channel. Every LLM. One Engine.
Sellatrix connects to the messaging channels your customers already use and the AI models you trust — with zero lock-in.
Messaging Channels
Meta Cloud API
Official Meta Cloud API. HMAC-verified webhooks, rich message templates, and session management built in.
Twilio
SMS + WhatsApp
Twilio Messaging API for SMS and WhatsApp Business. Full parity with Meta Cloud — same pipeline, same tools.
Telegram
Bot API
Telegram Bot API with webhook delivery. Ideal for tech-savvy audiences and international markets.
Web Widget
Embedded JavaScript
Embed AI sales chat on any website. Same pipeline as WhatsApp — visitor ID continuity, origin allowlist, and IP rate-limiting built in.
Instagram Messaging
Instagram Direct Message integration. Pipeline-ready, launching soon.
Store Platforms
Install the AI widget on your storefront in minutes — no app store listing, no OAuth, no review process.
Shopify
Theme Section
One Liquid section file, one line in theme.liquid. Configure Widget ID and color in Theme Editor. Live on any Shopify store in under 2 minutes.
Any Website
Script Tag
Set a global config object, then load widget.js with defer. Works on React, Vue, plain HTML, WordPress — any site that can add a script tag.
WooCommerce
WordPress Plugin
Native WordPress plugin for WooCommerce stores. Automatic product page context injection, admin panel configuration.
Wix / Squarespace
Embed Block
Drop the widget into any Wix or Squarespace site using the native HTML embed block. No coding required.
LLM Providers
Bring your own API key. Configure per branch. Switch providers without touching the pipeline.
OpenAI
GPT-4o, GPT-4o mini
Industry-standard models for intent classification and reply generation. Per-tenant API key.
Google Gemini
Gemini 1.5 Pro, Gemini Flash
Google DeepMind models with strong multilingual performance. Ideal for Arabic-heavy deployments.
Groq
Llama 3, Mixtral
Ultra-fast inference on open-weight models. Lowest latency per token — excellent for high-volume deployments.
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